Helios Work
Included below are a few samples of the work I've done with my clients. Items that do not include links cannot be shared due to confidentiality agreements.
​
For details on founder/CEO/leader social media presence projects, please reach out to me directly.
01
Making Fractional Work for You Research Study and eBook
For my client Canopy Advisory Group, I envisioned and executed a research study with the firm’s more than 200 fractional experts, with the output from the study generating more than six months worth of hiqh-quality, exclusive content. The keystone asset based on the study is a comprehensive eBook that generated significant increases in email open and click rates and website traffic, and that is being used by the Canopy team as a valuable conversation starter and leave-behind asset to drive engagement and sales.
02
Crisis Communications Plan
For a confidential client in the healthcare industry, I led the strategy and execution of an enterprise-level Crisis Communications Plan, including stakeholder management procedures, communications strategy, scenario planning and sample messaging.
03
New Office Opening
Communications Strategy
For a confidential client in the telecommunications industry, I crafted a media outreach plan for the opening of a new location, including messaging, media list creation, pitching, follow-up and on-site support.
04
Pre- and Post-Announcement Communications Strategy
For a confidential client in the insurance industry, I led the strategy for and execution of a comprehensive internal and external communications plan for a highly-sensitive company decision, including scenario planning, messaging creation, asset creation, refinements and approval processes and ongoing iterations of stakeholder FAQs and talking points.
